Covewater SUP Santa Cruz Stand Up Paddle


Located in beautiful Santa Cruz, California, Covewater Paddle Surf is the only dedicated Standup Paddleboarding shop in the Santa Cruz/Monterey Bay area. Opened in 2010, Covewater was just the third SUP shop in the country at the time.  We have been honored to be pioneers in the sport, and providing stand up paddleboarding (SUP) equipment, accessories, classes and rentals is our sole focus.  

As stand up paddling continues to grow rapidly around the world, we felt there needed to be a place in Northern California that paddleboarding and all those who love it could call home. As much a hub for the paddling community as a surf shop, Covewater welcomes one and all to share the simple pleasure and thrill of stand up paddling and now prone paddling as well! 

The owner and employees of Covewater Paddle Surf are all stand up paddlers and general outdoor enthusiasts.  We bring the first-hand knowledge about the sport and equipment to ensure that your needs are met in a welcoming, friendly environment. Whether you are looking to rent a board for the first time, participate in one of our fun classes, or take home a stand up paddleboard of your very own, our expertise, patience and attention to our customers will ensure that you are as stoked with us as you are with the sport itself!

Covewater is locally owned and operated by paddleboarding enthusiast Olivier Guincetre.  On the water and in the shop, everyone just calls him "OG".  Olivier was a professional mountain biker who was drawn to Santa Cruz by its world famous downhill trails and its quality waves in 2004.  Several years ago, he discovered paddle surfing, and found it even more fun and addictive than biking and regular surfing.  Since then he has never looked back.  You can find OG in the water each morning, getting in touch with nature and getting some waves before going to work to serve the paddling community with passion and dedication.  OG and his girfriend Felicity love Santa Cruz and its natural beauty, and are stoked to be local ambassadors for this wonderful sport.   Covewater was opened in 2010 by Scott and Leslie Ruble.  After five years of building this sport in the bay area, they were delighted to hand over Covewater's reigns to fellow paddler and good friend Olivier.

From experienced paddlers looking for the latest in high performance equipment to novices looking to try this awesome sport for the first time, we look forward to meeting you and welcoming you into the Covewater family!


8L3B1698Team Covewater- Ohana and Friends at our Annual Covewater Celebration


Covewater Paddle Surf is enthusiastic about promoting the ocean-oriented lifestyle and encouraging activities that contribute to the improvement of lives, the community and the environment.  In that regard, Covewater is dedicated to supporting the great work of dozens of organizations throughout each year.  We are especially dedicated to supporting the important work of the five following organizations below, our "Core Five". We encourage you check out the great work of each of these organizations.  As an added incentive, If you are a contributing member of any of these organizations, you will receive 10% off all accessories in the shop, all the time!

oso sf-santa-cruz-color-sm surfaid saveourshores CWC logo


Covewater Paddle Surf
726 Water Street
Santa Cruz, CA 95060
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